Privacy Policy
Effective Date: March 28, 2026
ServeItUp ("we," "us," or "our") operates a weekly tennis match-making platform that connects players for competitive and recreational matches. We are committed to protecting your privacy and being transparent about how we handle your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website at serveitup.io, our mobile application, and related services (collectively, the "Service"). By using ServeItUp, you agree to the practices described in this policy.
1. Information We Collect
1.1 Information You Provide
When you create an account and use our Service, we collect the following information that you voluntarily provide:
- Account Information: Full name, email address, and phone number
- Profile Information: Profile photo, gender, and opponent gender preference
- Location: Zip code, which we geocode to latitude and longitude coordinates for league assignment and finding nearby players and courts
- Availability: Your preferred days and times for playing matches
- Match Data: Scores you submit, match history, and results
- Notification Preferences: Your choices for how and when we contact you (email, SMS, push notifications)
1.2 Information Collected Automatically
When you use our Service, we may automatically collect:
- Device Information: Device type, operating system, browser type, and unique device identifiers
- Usage Data: Pages visited, features used, and interactions within the app
- Location Data: With your permission, approximate location when the app is in use, to help find nearby courts and players
2. How We Use Your Information
We use the information we collect to:
- Provide the Service: Create your account, build your player profile, and assign you to a local league based on your geocoded zip code
- Generate Matches: Use your location, availability, gender preference, and skill data to pair you with compatible opponents each week
- Communicate with You: Send match assignments, reminders, score requests, and important account updates via email, SMS, or push notifications based on your preferences
- Maintain Match Records: Track scores, results, standings, and match history
- Improve the Service: Analyze usage patterns to improve our matching algorithms, user experience, and overall platform quality
- Ensure Safety and Security: Detect and prevent fraud, abuse, and unauthorized access
- Comply with Legal Obligations: Meet applicable legal and regulatory requirements
3. Third-Party Services
We work with trusted third-party providers to operate and improve our Service. These providers only receive the minimum data necessary to perform their specific function:
| Provider | Purpose | Data Shared |
|---|---|---|
| Resend | Email delivery | Email address, message content |
| Twilio | SMS notifications | Phone number, message content |
| Google Maps API | Geocoding zip codes to coordinates | Zip code |
| Firebase | Push notifications | Device token, notification content |
These providers process data on our behalf and are contractually obligated to use it only for the purposes we specify. Their respective privacy policies govern their handling of data:
We do not sell your personal data. We do not share your data with advertisers. We do not track you across other apps or websites.
4. Data Security
We take reasonable technical and organizational measures to protect your personal information, including:
- Encryption in Transit: All data transmitted between your device and our servers is encrypted using TLS/SSL
- Encrypted Storage: Sensitive data is encrypted at rest in our database
- Access Controls: Access to personal information is restricted to authorized personnel who need it to operate the Service
- Secure Authentication: We use industry-standard authentication mechanisms to protect your account
- Regular Reviews: We periodically review our security practices and update them as needed
No method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security. If you believe your account has been compromised, please contact us immediately at support@serveitup.io.
5. Your Rights
You have the following rights regarding your personal information:
- Access: Request a copy of the personal data we hold about you
- Correction: Update or correct inaccurate information through your account settings or by contacting us
- Deletion: Request deletion of your account and associated personal data. Some data may be retained where required by law or for legitimate business purposes (such as match history records)
- Data Portability: Request your data in a structured, machine-readable format
- Opt-Out of Notifications: Manage your notification preferences in your account settings, reply STOP to any SMS to unsubscribe, or unsubscribe from marketing emails using the link in any email
- Location Permission: Revoke location access at any time through your device settings
To exercise any of these rights, contact us at support@serveitup.io. We will respond within 30 days.
If you are a California resident, you have additional rights under the CCPA, including the right to know what data is collected and the right to opt out of data sales (we do not sell personal data). If you are in the EEA, you have rights under the GDPR including the right to object to processing and to lodge a complaint with your local data protection authority.
6. Children's Privacy
ServeItUp is not directed at children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. If you are under 13, please do not use the Service or provide any personal information to us.
If we learn that we have collected personal information from a child under 13, we will delete that information promptly. If you believe a child under 13 has provided us with personal data, please contact us at support@serveitup.io.
7. Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will revise the "Effective Date" at the top of this page. For material changes, we will notify you by email or through a prominent notice within the Service before the changes take effect.
Your continued use of ServeItUp after any changes to this policy constitutes your acceptance of the updated terms. We encourage you to review this page periodically.
8. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out:
We aim to respond to all inquiries within 30 days.